On 23 February 2021, Mattel Television announced the return of the Monster High brand three years after its last production with a CGI-animated series and a live-action musical film, both of which aired on Nickelodeon and Paramount+ in the United States on 6 October 2022.
Former Saban Brands executive, Frederic Soulie, who was appointed as the senior vice president for content distribution and business development of the franchise management group division set up by Dickson and Ynon Kreiz, chairman and CEO of Mattel, to expand the company's entertainment business, was named senior vice president and general manager of Mattel Television. A week later, Mattel Television announced a proposition of twenty-two animated and live-action television programs. Mattel hired former Disney Branded Television programming executive Adam Bonnett as executive producer and head of a reorganized Mattel Television on February 5, 2019, which effectively replaced Mattel Creations.
Dickson, adding the oversight of the division to his roles. Ĭatherine stepped down from her position and left Mattel on 12 February 2018 to take over as general manager of Craftsy, with Mattel's co-president and chief operating officer, Richard L. Mattel Creations signed an exclusive 7-year global subscription video on demand (SVOD) rights agreement with Universal Pictures Home Entertainment for the Barbie film library on 16 October 2016, including the two films released at the time Barbie: Star Light Adventure and Barbie: Video Game Hero. Mattel then appointed its then- chief content officer, Catherine Balsam-Schwaber, as its head and had HIT Entertainment president Christopher Keenan elevated or promoted to being its senior vice president overseeing development and production of productions from the division. Mattel formed a division called Mattel Creations on 31 March 2016, seeking to unify, centralize and revamp its entertainment business it absorbed its main entertainment division at the time, Mattel Playground Productions, HIT Entertainment and the American Girl creative team in Middleton, Wisconsin on its launch.
History Previous logo as Mattel Creations from 2016 to 2019. At MIPCOM 2015, HIT Entertainment itself, through its owner Mattel, announced its last partnership in its existence with 9 Story Media Group to revive/reboot Barney & Friends and Angelina Ballerina for distribution in 2017, but nothing was disclosed of in terms of green-lighting them since then. Background īefore the formation of Mattel Creations, Mattel signed a pact with DHX Media (now WildBrain) on 16 December 2015 to co-produce and co-distribute newer productions and episodes of existing television shows and web series based on Polly Pocket, Little People and HIT Entertainment brands Bob the Builder and Fireman Sam. It took on its current name with the hiring of former Disney Branded Television programming executive, Adam Bonnett, on 5, February 2019 and began gravitating heavily towards the production of streaming media for release on YouTube variants and Netflix whiles maintaining the television forays of its previous incarnation. Mattel Television is the television production division of American toy and entertainment company Mattel, originally founded on 31 March 2016 as the successor to Mattel's earlier entertainment division, Mattel Playground Productions, under the name Mattel Creations.
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